Why Easier Fundraising?
Who? Why? How? Here’s the story of a passionate founder dedicated to helping you
raise more donations through your email lists
Jenny Black
Lead Designer
Wayfarers literally blog DIY try-hard. Ascot enamel pin vibecession tattooed franzen, artisan post-ironic poutine deep v 8-bit kogi you probably haven’t heard of them whatever occupy gochujang.
Who’ s Behind Easier Fundraising?
Hey! I’m Tracey 👋🏼
For nearly two decades, I was the person writing those fundraising emails. You know the ones – the year-end appeals that need to bring in £50k, the thank-you emails that keep donors coming back, the emergency campaigns that need to go out today.
Some flopped. Some did okay. And occasionally, one would absolutely crush it – raising three or four times what we expected.
I became obsessed with figuring out why…
After years of testing and tracking results, I discovered something: the emails that raised the most money followed specific patterns. It wasn’t about being clever or creative. It was about structure, psychology, and understanding how donors actually make decisions.
So I started building templates – proper fill-in-the-blank emails based on what actually worked. My writing time dropped from three or four hours down to 10–15 minutes per email. Results improved dramatically. One template-based appeal raised £18,000 – 35% more than the same campaign the previous year.
That’s when I realised every fundraiser and non profit needed access to these..
Why it Exists
You didn’t become a fundraiser to be a copywriter. You became a fundraiser to make a difference.
But writing emails takes forever – and if you haven’t been trained in copywriting, you’re essentially guessing at what will work. That’s an enormous amount of pressure on a blank screen.
Easier Fundraising fills that gap. Every template is built on what actually raises money – real campaigns, real donors, real results. You customise the details, follow the prompts, and you’re done in 15 minutes instead of three hours.
More time building donor relationships. Less time staring at blank screens
What Makes These Templates Different?
✓ Proven in real campaigns – not theory, actual emails that raised money
✓ Built on donor psychology – structured around how and why people give
✓ Fill-in-the-blank format – clear prompts, no copywriting experience needed
✓ Works for any cause – health, education, environment, social services, and more
✓ A new template every week = 50+ to start, growing all the time
Fundraising made easier
Helping you to use your email list to inspire donors, share your mission, and raise the funds you need – with simple, effective email templates built for real nonprofit success.
Note: There is no CSS with this block, everything is controlled via the settings.
Jenny Black
Lead Designer
Wayfarers literally blog DIY try-hard. Ascot enamel pin vibecession tattooed franzen, artisan post-ironic poutine deep v 8-bit kogi you probably haven’t heard of them whatever occupy gochujang.
John Green
Designer
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Jessica Pink
Designer
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