Why Easier Fundraising?

Who’ s Behind Easier Fundraising?

Some emails flopped. Some did okay. And occasionally, one would absolutely crush it—raising 3-4x what we expected.
I became obsessed with figuring out why.

After years of testing and tracking results, I discovered something: the emails that raised the most money followed specific patterns. It wasn’t about being clever or creative. It was about structure, psychology, and donor behavior.

So I began creating templates – actual fill-in-the-blank emails that worked. My writing time dropped from 3-4 hours to just 10 -15 minutes per email. Results improved dramatically. One template-based appeal raised £18,000—35% more than the previous year!

That’s when I realized: every fundraiser needs access to them…

Why it Exists

You didn’t become a fundraiser to be a copywriter. You became a fundraiser to make a difference!

But writing emails takes forever. And if you’re not trained in copywriting, you’re ‘best-guessing’ at what will work.

That’s the gap Easier Fundraising fills. What started as a passion project, quickly showed that there was a clear need for ready-to-go templates that convert and save tonnes of time. You just customize with your charity’s details, and you’re done in 15 minutes instead of 3 hours.

More time building donor relationships. Less time staring at blank screens.

What Makes These Templates Different?

✓ Proven in real campaigns – Not theory, actual emails that raised money
✓ Built on donor psychology – Structured around why people give
✓ Fill-in-the-blank format – Clear prompts, no copywriting needed
✓ Works for any charity – Health, education, environment, social services, etc.
✓ New template every week – 52+ per year and always growing, always fresh!